Metaphorically Speaking


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When I Really Began To Master The Ultimate Hypnotic Pattern … Magic Started To Happen

Top salespeople, great political leaders, wildly successful motivational speakers … they all have a secret.

It's the same "secret" used by the greatest hypnotherapists, the most elegant communicators, and the most effective coaches, master influencers, charmers and leaders throughout the ages…

The advertising industry regularly uses this "secret" to induce a powerful sense of desire and get people to buy the product.

It is used to influence us all the time, and yet, most people aren't even aware of it!

The reason is surprisingly simple …

We all heard stories as children and as soon as someone begins to tell you story, it invokes a memory of a cozy childhood, and sends a message to your unconscious mind that says, “It's story time. Snuggle up in your blanket and break out the milk and cookies!”

You see, hearing a story is anchored to that sense of warmth, safety and possibility we experience as children and when you hear a story, it sends a message to your neurology that says:

“Sit back, relax, and enjoy this ride all the way to the end.”

You may have guessed by now that this "secret" used by top salespeople, great politicians, successful motivational speakers, hypnotherapists, the most effective coaches and the advertising industry is in fact...

Telling Stories!

But, as you'll discover when you read on … there's much more to it than that!

When you stop to think about it, you'll realise that metaphors are all around you. In fact, metaphors are part of the structure of how every human being thinks … but that's another story ;-)

Metaphors are probably the most powerful to succeed in reframing. When you use metaphors to change the meaning of something instantly in someone's mind, it's effortless, rapid and intensely effective.

By the way … in NLP terms, we use the term metaphor "loosely" to cover many things including Metaphors, Similes, Stories, Anecdotes, Tall tales, Factual explanations, and even Jokes!

Maybe a university lecturer would have words with me over definitions, but hey ! It's more important to be able to do this stuff than it is to comply with narrow, precise, theoretical, grammatical definitions.

Can Mastering One Little Thing Really Do All This?

Here are some of the things you can do with metaphors once you know the secrets of how to use them:

  • Instantly put people at their ease and quickly build rapport
  • Massively increase your ability to connect with whoever you"re speaking to (great public speakers, hypnotherapists and salespeople can all do this)
  • Help people decide to take action and make changes that count
  • Build a reputation as someone who can really help your clients (do this and you"ll always be in demand which means higher fees and greater respect)
  • Effortlessly captivate people's attention and get them to become utterly fascinated.
  • Speak directly to the unconscious mind – the source of so much power and possibility
  • Illustrate points effortlessly, allowing you to develop your reputation as a clear thinker and a superb communicator
  • Get people to take off their armour and open up their mind
  • Easily get rid of objections and close the deal – leading to better client relationships and greater prosperity
  • Change the meaning of literally anything
  • Covertly tell someone what to think about something, allowing you to guide their thought process very precisely (btw – this is the ultimate influence and negotiation technique – I once used it to get a 50% pay increase!)
  • Induce trance in your listeners to make them more suggestible and use this for anything from persuasion to helping clients learn more deeply
  • Have more satisfied clients, great word of mouth, and increased fees!
  • Do covert changework and healing, leading to much greater flexibility as a coach or therapist (as well the benefits that go with that kind of reputation)
  • Elegantly distract the conscious mind and say, “I want to communicate directly with your unconscious mind!” so you can guide the person's attention in the direction you want to take it

Who Should Want To Master The Art of Metaphor?

While metaphors are incredibly valuable for anyone involved in management, communication or the area of influence, they are absolutely indispensable for coaches, hypnotherapists and other people-helpers.

Here's what Steven Heller, Ph.D (top hypnotherapist) said in his superb book “Monsters & Magical Sticks: There's No Such Thing As Hypnosis”:

It is my belief that all presenting problems and symptoms are really metaphors that contain a story about what the problem really is. It is, therefore, the responsibility of the therapist to create metaphors that contain a story that contains the (possible) solutions. The metaphor is the message … Hypnosis is, in and of itself, a metaphor inside a metaphor

It seems that Milton H Erickson MD (aka “The Miracle Worker”) had a similar view, and pioneered the use of metaphor in hypnosis. Any analysis of the "greats" of NLP will show extensive use of metaphor throughout their work.

Metaphorically Speaking…

Some time ago, we found that on just about every course, someone ... and often several people .... would ask : “What are the secrets of metaphor?”

So we created a one-day training course called "Metaphorically Speaking", recorded it and made an audio recording of the day.

Here are just a few of the things you"ll get with this three-hour, unabridged recording of the entire training:

  • Hear me guide the group through a physical metaphor helping you to get comfortable with the unfamiliar.
  • Notice how I use metaphors throughout the training, so you get tons of examples and demonstration.
  • See how you can use metaphors to deliver outrageous messages to people (you"ll hear the story of how I was able to shout at a group of company directors to “Stop hesitating and take action now!” just by choosing a relevant business metaphor.
  • Understand the real definition of metaphors and how you may already be better at them than you think!
  • Learn how to generate incredibly powerful metaphors on the fly, by mastering lateral chunking, the key to swift and simple “metaphor generation”
  • Discover how I used a metaphor to get a 50% pay increase – that's when I knew this stuff really works!
  • Easily achieve group rapport, and get everyone to relax (you"ll hear how I used this with an incredibly nervous and frightened group of civil servants to get them to really buy in to my training)
  • Learn why stories and metaphor are at the heart of how every human being thinks
  • Find out all about “The Hero's Journey”, the metaphor that is present in every single person's nervous system (George Lucas knew about this and used it to make more than $110,000,000 with the original movie Star Wars!)
  • Be confident to use metaphors in business meetings and other situations where saying, “Let me tell you a story” just isn"t going to cut it.
  • Discover the 3 keys that make your stories incredibly compelling (Alfred Hitchcock was a master of all three!) – once you learn these, you"ll have people on the edge of their seats, just waiting to hear what you say next!
  • Tap into the incredibly powerful “Me too” phenomenon, which all people do, and which you can use to get people to experience whatever you want them to.
  • Learn the secrets of “Shallow Metaphor”, the key to irresistible communication with the unconscious mind.
  • Hear me do “conscious / unconscious disassociation” one way to use a technical description in order to guide people straight into trance!
  • Be aware of “age-appropriate metaphors” (you"ll also hear how I used a metaphor with my four year old daughter to instantly stop being afraid of “monsters”)
  • Use metaphors as the perfect "camouflage" for experimenting with NLP language patterns. They won"t even see you coming!
Just wanted to thank you for the time we spent together on Monday. I can honestly say it was the most helpful, relevant and effective coaching/training/therapy I have ever had by some way. Great to meet you and look forward to a continued relationship. [Rob Taylor, Head of Field Sales, Caudwell Communications]
  • Learn how to “stack realities” (also known as “nesting loops”), one of the most magical ways you can use stories to put people into deep trance.
  • See how TV documentary makers manage to make the dullest of dull –interesting
  • Learn how to create your own stories about anything!
  • Discover why you are actually a better story teller than you realise and how I know this is true without hearing you say a word!
  • Realise how you can create a metaphor for someone's problem – the first step to helping them realise the solution.
  • Use Milton Erickson's “My Friend John…” technique and see why it's easier than you think to tell a story that's relevant to any situation
  • Use “Quotes” to give people precise commands that they"ll follow without ever realising it was actually YOU who said: “You should do it…”
  • How to use the power of authority – even when you don"t have any yourself!
  • Learn the amazing technique for “Saying the Unsayable” (I"ve used this in countless situations to deliver messages that were necessary but not "politically correct")
Salad's approach has enabled me to reach greater understanding and skill in NLP, through lots of guided practice in small groups. If you want a clear and engaging way to learn NLP here it is. [Christopher Davies, Trainer & Coach]

They Liked It and So Could You

Now, it would be easy for me to say :

“This recording is the fastest way you"ll learn how to become a master of metaphor” or

“All my clients have gone on to do wonderful things with the material you'll get from this audio”

But I don't assume you are willing to simply take my word for it. So, instead here's a selection of praise from people who attended the training:

The more I learn, the more I see the relevance in all areas of life, not just business. Life changing stuff! [Guy Peters, Project Manager]
Very useful day. I learned things I can put into practice straight away. [Paul Browning, Marketing Specialist]
A great day of intensive training, and a lot of fun too. [Dave Rose, Hypnotist & NLP Master Practitioner]

Who Is This For?

As usual, let's start by saying who it isn't for.

This recording isn't for people who just want the theory but don't want to get their hands dirty.

Only purchase this product if you want to develop real skills. People who work in the area of change or are studying it will obviously benefit, including NLP Practitioners, therapists, coaches, trainers, doctors, consultants and the like.

In fact, whether you're an absolute beginner, or a licensed NLP Trainer, you'll find gems here that you can put into practice right away and start seeing results.